Crafting digital experiences that balance user needs with business goals — from logistics systems to children's apps, across Egypt, Saudi Arabia, and Brazil.
I'm a Product Designer with over 3 years of experience building end-to-end digital products. I've led design on logistics platforms, attendance systems, sports analytics tools, government portals, and childcare apps — solving real problems for real users.
My approach combines deep user research, competitive analysis, and close collaboration with development teams to turn complex workflows into elegant, intuitive experiences.
Built a comprehensive logistics platform from scratch. Conducted deep competitor research on shipping companies, identified key pain points, and designed the full system architecture — closely monitored post-launch with Microsoft Clarity.
Integrated platform connecting entertainment experts, beneficiaries, and admins. Enabled session booking and expert guidance for creative projects.
Redesigned the attendance app to fix check-in/out issues. Added an in-app attendance sheet, a news channel, and an employee directory to boost satisfaction.
Added new modules to a football analytics system for players, teams, and coaches — simplifying complex stat generation into intuitive reports.
Leading UI/UX design across multiple products — logistics platforms, HR tools, and sports analytics systems. Working end-to-end from research and IA to prototyping and post-launch analysis.
Developed the client app and merchant system for Turbo. Improved shipment tracking interfaces, added a fuel reimbursement calculator, and enhanced overall clarity for drivers and customers.
I'm always open to discussing new projects, creative ideas, or opportunities to be part of something meaningful.
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